Domino's Pizza is responding to the needs of choice consumers, today launching a Gluten Free Crust available in all of its nearly 5,000 U.S. stores and becoming the first national pizza delivery chain to offer such a product.
Domino's Pizza consulted with the National Foundation for Celiac Awareness (NFCA) to ensure its products and team member training meet the standards of the foundation's GREAT Kitchens Amber Designation. NFCA's GREAT Kitchens is an official credentialing program that has expanded to include restaurants offering gluten free products with varying kitchen practices, therefore suitable for those with gluten sensitivity under the Amber Designation.
"Many of our customers have asked for a gluten free crust, and Domino's is excited to offer a product to customers with mild gluten sensitivity - as well as partner with the NFCA, which has been instrumental to our learning more about how to take this step," said J. Patrick Doyle, Domino's Pizza president and CEO. "The preevalence of gluten sensitivity has become a real issue with significant impact on consumer choice, and we want to be a part of the solution. Now, the whole group can enjoy Domino's with the addition of our new Gluten Free Crust."
Domino's pizza made with a Gluten Free Crust is prepared in a common kitchen with the risk of gluten exposure. The National Foundation for Celiac Awareness supports the availability of Domino's Gluten Free Crust, but cannot recommend the pizza for customers with celiac disease. Customers with gluten sensitivities should exercise judgment in consuming this pizza.
In an effort to remain open and informative about Domino's Gluten Free Crust, Domino's has created a video on YouTube that allows customers to decide whether this product is suitable for their diet, found here.
Click here for more information on Domino's gluten-free pizza as well as their press release.
Posted on Mon, May 7, 2012
by Maureen Stanley filed under